Everybody needs web estate. On the technical side, web estate is different sectors on a hard disks loaded in a server(s) and sitting inside a server room of a hosting provider somewhere that’s 1-2 hops away from your IP. In laymen’s terms, web estate is online property where you can build your website, and now even build apps in clouds. Mr. Web-estate can be used for fun, or to build a business. He is no respecter of persons. You can even talk bad about him behind his back and he’ll still take care of your website. Mr. Web-estate is our friend and we need know about him and how we can use him. Because everybody needs web estate, even the non-business owners. In fact, they need it the most.
Everybody needs web-estate because everybody needs a website. In fact, over the next 25 years we’ll look back and call this the “Golden Era of the Internet”. Mark my words. This time will be a growth time but as businesses mature online there will be even more businesses coming up. We’ll never run out of Web-estate, and the more of us that are online the bigger the community. So why aren’t people running to their local website developer’s firm and getting started. Why? Out of the lack of knowledge and fear. People just don’t know that ANYBODY can have a website and be successful. Then there’s the fear. This one’s a big one because people won’t move out of their comfort zones to try.
Did you know that there are just over 189 million businesses in the world right now? Now listen to this….there are just under 100 thousand businesses online today. Wow! What a massive amount of room there is for growth. The market is so ripe it’s more obvious to me than what it was in the Gold Era. Honestly, we haven’t even scratched the surface on how big it really is. There are programs yet to have been written that might change the world. More and more online jobs are popping up left and right. I mean, it’s an endless idea factory. Thinking of an idea to use online is as easy as coloring a picture. The sky’s the limit, and we’re all on the same playing field. It used to cost $100,000 to start a business 20 years ago, but now, you can start a substantial online business for less than $2000-$10,000.
Next, it’s time to decide if you’re going to build this and keep up it on your own, or get some help. Keep in mind, getting help these days is really easy with the Internet, but finding someone you can trust is what’s difficult. To find help you can either look online or the local phone book. My gut instinct is always use online, primarily because you’ll have a larger choice. Telephone books are only updated twice a year, and they’re fading out fast anyway.
So how do you design your website? You just need to lay out all your ideas for your website. I like to grab 10-15 pieces of blank copy paper. Label the top of the one of the pages the word “HOME”. For every section you want in your men make a page and label it the name of that section. If you have sub-sections, make a page for them. After you’re finished labeling all your pages set them out on the floor like a pyramid. The top page would be HOME. Then place each menu page underneath home in a row. And place each sub-page underneath it’s parent page. Finally, one each page draw or cut out pictures for what you want on your pages. When you’re done, you now have a rough sketch of your website. Next step is to have your designer review these pages and make a mock-up. A mock-up is usually a design done in Photoshop/Illustrator and it’s a graphical representation of your website. Typically it’s standard to design a mock homepage and a mock single page for format examples. Some designers might even take it step further and create a mock website where you can see what it looks like through a browser.
One thing that’s so important to remember is communicating yourself thoroughly with your designer. Unless you’re designing it yourself, in that case, skip down a paragraph. But if you’re not capable of designing your own site or just don’t have the time, you must specify what you’re wanting to carry out and take practical steps to do so.
Let’s pull out those papers we made for each page and grab the one labeled HOME> I want you to turn it over and write this on it:
The Marketing Plan
There are 4 basic things you must do when developing a marketing plan. They should also be done in this order:
#1 Get it on paper
#2 Form a plan
#3 Start developing/creating your ideas
#4 Tell others
Getting it on paper really is the most critical task out of these 4. Because without a vision, things don’t happen, so with a vision things happen. Write out what services or products you want to sell. Define your market. Who am I trying to reach through my website?? If you were to pick the perfect audience that you could share your vision for your online business what would that group of people look like?
- What age group?
- What kind of income?
- What nationality?
Forming a plan is the next natural step after you write out your vision. Start setting tentative dates to carry out tasks. If you have a team of people helping you assign tasks. Think about EVERY aspect of your website from the logo design to picking the colors to deciding on a font. Then there’s the format of your page: wide or standard width. Or what about where you’re going to host it? (That’s a big one.) Do you want custom domain email? Write all this down and prioritize it.
Ok, it’s development time. You’ve got the pages laid out and you’ve decided on colors, the fonts, business motto and all your bookmarks and images and photos are in a folder named “My Project”. Now you need to decide am I going to design this website or have someone else do it. To some people that obvious answer is staring them in the face, but to others, they may be able to create a website themselves. All I know is that too many people have a fantastic idea and have done all the research and homework, and then they just sit. DON’T DO THAT! Reach out to a designer. We hope you’ll reach out to us, but if not, just reach out.
The last step is to tell others. This is where you unleash the horses, turn on all the switches and watch it pour in. Prior to this point you want to wait and refrain from mentioning anything about your online business website but now that you’re live, tell everyone who’ll listen. By waiting it makes it an online surprise for everybody. Remember, you want to register for all the social media services in the development phase, but don’t start corresponding until your site’s done. At that point, you email every friend, family, long-lost cousin, girlfriend in Idaho your announcement: Come Check Out My New Online Business!
Now that you’re done and have launched your business I would be lying to you if I said your work is done. NOW, you have to think about fresh content, continually updating your SEO campaign, posting to social media channels every day, writing emails to your users, posting to your blog on your new website and maintaining the upkeep of your website’s updates, backups and program changes.